As a business owner, your first priority should be keeping as much profit as you can, and that includes minimizing the number of chargebacks you experience. Chargebacks can not only eat into your profits, they can also throw suspicion onto your reputation with your payment processor. A chargeback reversal is what happens if you win the second presentment (sometimes called “re-presentment”) part of the chargeback dispute process.
Chargeback reversals will help your business, but it can be hard to prove your case. Further, many merchants choose not to dispute chargebacks at all after considering the amount of time and cost associated with going through the dispute process. You can learn more about chargeback arbitration here. If you do choose to dispute a chargeback, here are some tips for achieving a chargeback reversal:
You can learn more about Visa’s Chargeback Resolutions process here, MasterCard’s here, Discover’s here, and American Express’s here. Once you understand the resolutions process for the card network you are dealing with, it will be easier to understand exactly what you need to win a reversal.
